If you own a Wii, you know it’s been going through a game drought recently and with no major releases until Skyward Sword comes out later in the year. A major issue with this generation of consoles is that the market has been flooded with sequels and spinoffs of games and not enough original, brand new titles. Three new titles have been released to great reception in Japan, but with no localization for Western markets in sight, Nintendo of America refused to show Xenoblade at E3 because they didn’t want to have a game in the show that they weren’t planning on selling. The Last Story and Pandora’s Tower are the two other games with no plans of localization. After that announcement came out, Operation Rainfall began on June 23. So what is Operation Rainfall?
Each game has a part in the campaign. Xenoblade is the first phase of the plan, which includes sending physical letters, emails and phone calls to Nintendo of America headquarters. It also includes posting messages on NoA’s Facebook page and sending Tweets to NoA’s Twitter account. The campaign also involves pre-ordering the game off of Amazon, and on June 25th Xenoblade took the #1 spot of the top 100 game sales and the #1 spot on the top selling game on the Wii.
Operation Rainfall has been covered across various online gaming sites including Kotaku and IGN.
Update: Xenoblade and The Last Story have both been confirmed for Europe.
Update 2: Destructoid is reporting that Xenoblade is coming to NA.